More than 60% of companies are not ready to engage in social media
This morning a friend of mine forwarded me an email from one of the many companies which are encouraging their customers and prospects to start monitoring their employee’s web usage. That drove me to...
View ArticleThe importance of culture in everything you do
Understanding your tribes and the Human 1.0 characteristics (reciprocity, fairness, etc.) that have been driving humans for the last 10,000 years are critical to help you make sense of employee,...
View ArticleCMO 2.0 Conversation with Ted Smyth, EVP, Corporate Affairs, The McGraw-Hill...
If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that started with...
View ArticleCMO 2.0 Influencer Conversation with Grant McCracken, author of The Chief...
Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with a background in anthropology,...
View ArticleCreating Unified Customer Experiences
There was a lot of talk at this week’s Enterprise 2.0 Conference about creating unified customer experiences. Questions being bantered around included who should own the unified customer experience...
View ArticleCIO 2.0 Conversation with Shirley Cunningham, CIO at Monsanto
My first CIO 2.0 conversation with Shirley Cunningham, the CIO at Monsanto, was truly a 2.0 conversation. Shirley has a rich background. Hailing from Scotland, she held many positions in MIS...
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